Behavioral economics
The Hidden Psychology Behind Cost – and Why It Matters to Your Bottom Line
Why does a $5 coffee feel like a treat, but a $5 ATM fee feels like daylight robbery? They cost the same, yet our perception
10-06-2025
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Why does a $5 coffee feel like a treat, but a $5 ATM fee feels like daylight robbery? They cost the same, yet our perception
A selection of articles from the team at OnPoint Advisory.
Why does a $5 coffee feel like a treat, but
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